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Not sure which program is right for you? Comparing programs is easy. Select any program from the dropdown menu below, then choose any additional programs of interest and click "Compare" to see them side by side.

x remove Artificial Intelligence, B.S. x remove Leadership and Business Fundamentals, B.A.S. x remove Leadership Undergraduate Certificate x remove Palliative and Hospice Care I Graduate Badge x remove English to Speakers of Other Languages (ESOL) Graduate Certificate x remove Wealth Planning Graduate Badge x remove Marketing, B.B.A. x remove Management, General, B.B.A. x remove Combined Degree: Statistics B.S. and Applied Statistics, M.S. x remove Digital Studies Minor
Credits Required
120
Meet with advisor for plan
12
3
24
6
120
120
144
21
Format
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Location

Undergraduate students in this major study at Grand Valley's Allendale Campus.

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Classes for this major are offered online in accelerated (6-week) formats. Students wishing to take in-person classes may do so on the Allendale and Grand Rapids campuses with some courses also offered in Traverse City.

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Undergraduate students may complete their studies fully online, in both 15-week and accelerated (6-week) formats via the LEADS Program, or in person on the Allendale, Grand Rapids, or Traverse City campuses.

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This program can be completed online.

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Classes are a combination of online and in-seat on the Robert C. Pew Grand Rapids Campus. Online option for those living outside the region.

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Classes for the program are offered online or a combination of in-seat and online on the downtown Pew Grand Rapids Campus, L. William Seidman Center.

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All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

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All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

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All undergraduate students begin their academic career at Grand Valley's Allendale Campus; classes for graduate students in this major meet downtown on the Robert C. Pew Grand Rapids Campus.

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Undergraduate students in this program study at Grand Valley's Allendale Campus.

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Coursework

The AI program consists of core computer science classes, along with specialized applications. You will learn:

  • Artificial intelligence
  • Artificial intelligence systems
  • Computer vision
  • Ethics and bias
  • Human-centered computing
  • Natural language processing
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Within the major, you can apply 15 credits from your A.A.S. degree or prior learning as a technical focus. You may also transfer all or most of your credits from an accredited institution and earn up to 24 credits from prior learning. These credits will count toward the 120 credits required to graduate. Students must also follow all general education requirements and complete the following major requirements:

  • BAS 301 - Concepts of Learning Integration
  • BAS 491 - Practicum in Applied Science
  • BAS 495 - Senior Seminar in Applied Sciences
  • INT 331 - Person and Profession in a Global Environment

And one of the following:

  • CIS 320 - Visualization of Data and Information
  • DS 202 - Digital Data and Design
  • STA 215 - Introduction to Applied Statistics

You must also complete courses for the Business Fundamentals certificate and the Leadership certificate.

Business Fundamentals helps you develop financial and accounting acumen, as well as the human side of business and organizational operations. You will grow skills in analyzing financial statements and performance, creating operating budgets, managing and motivating others, and analyzing and using marketing information.

Leadership focuses on social change and includes further exploration into organizational theory, team building, design thinking, and grant writing. You will develop professional skills that employers are looking for such as team building and ethics.

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The leadership certificate is comprised of 12 credits.

Required core classes:

  • INT 312 - Collaborative Communication
  • INT 341 - Leadership for Social Change

Plus, any two of the following:

  • INT 310 - Creativity
  • INT 323 - Design Thinking to Meet Real-World Needs
  • INT 331 - Person and Profession
  • COM 438 - Communication Ethics
  • MGT 345 - Team Building
  • PA 390 - Leadership Dynamics
  • PA 420 - Organization Theory and Dynamics
  • WRT 350 - Business Communication
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The badge is comprised of one three credit course, NUR 581 - Chronic and Terminal illness: The Palliative/Hospice Model. The course will cover topics such as:

  • End of life healthcare services
  • Interprofessional approach
  • Legal and ethical principles
  • Palliative and hospice care barriers and facilitators
  • Philosophy for practice of palliative and hospice care
  • Cultural sensitivity

This class is offered fall semester fully online.

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The certificate requires 24 credit hours and covers topics such as language development, linguistic features, assessment, Michigan EL guidelines, aspects of social and emotional learning, instruction, race, class, and research methodology. The program is offered in a hybrid or online format. Please visit gvsu.edu/catalog for course details and descriptions.

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The badge is comprised of two courses, three credits each.

  • ACC 628 - Fiduciary Income Tax
  • ACC 641 - Advanced Estate, Gift, and Trust

The badge is not a degree or certificate; however, if you choose to continue, completion of this badge and the other three taxation specialization badges will create stackable credentials towards earning a master's degree in taxation.

Admission to the Seidman College of Business and completion of the capstone required to earn the MST, talk to a counselor for details.

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Students study a variety of topics preparing them for a variety of careers, including:

  • Distribution/logistics
  • Sales/sales management
  • Sports marketing
  • Multinational marketing
  • Advertising/promotion
  • Digital marketing
  • Marketing research/analytics
  • Branding
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The coursework offers the flexibility for students to develop effective interpersonal skills, foster decision making, and/or entrepreneurial thinking needed to manage departments or organizations, start their own business venture, or to enhance their existing careers.

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Students may choose four courses to dual-count toward the B.S. and M.S. degrees, up to 12 credit hours total. Students are encouraged to work with the graduate program director and their advisor to ensure all requirements are met.

  • STA 518 or STA 526
  • STA 610 (Section 03)
  • PSM 650
  • STA 628

Registration for 600-level courses is to occur only after acceptance into the combined degree program.

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Students must earn 21 credits to complete the minor. Focused on theory and practice, the Digital Studies curriculum helps students gain experience using digital tools and develop a complex understanding of digital cultures. The curriculum covers topics such as:

  • Artificial intelligence
  • Multimedia production
  • Social media
  • Digital identity and representation
  • Ethics and digital culture
  • Data design and data literacy
  • Digital preservation
  • Digital games and culture
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Career Options

Job opportunities in the AI industry are growing rapidly, particularly in occupations such as:

  • Machine learning engineer
  • Data engineer
  • Software engineer
  • AI engineer
  • Data scientist
  • Robotics engineer

Top companies hiring AI engineers:

  • Deloitte
  • Ford Motor Company
  • Altair
  • Meta
  • General Motors
  • Capgemini
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The unique structure of this program allows you to move forward with your education to seek professional job opportunities or advance your career. The study of leadership and business maximizes the value of stackable credentials and allows you to prepare for future occupations that may not be reflected in current academic programs.

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With the certificate or endorsement delivered by the Michigan Department of Education you can teach:

  • K-12 students (ESL and native speakers of English)
  • Overseas
  • Community based literacy programs
  • English programs for colleges or universities
  • Any setting where English is learned as an additional language
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Seidman marketing grads are employed at companies such as:

  • Amway
  • Gordon Foods
  • Grand Rapids Griffins
  • 3M Corporation
  • Google
  • Fifth Wheel Freight (FWF)
  • Techtronic Industries, Inc. (TTI)
  • Meijer
  • Steelcase
  • Corewell Health
  • Stryker
  • Fastenal
  • Federated Insurance

For more information, visit gvsu.edu/marketing/.

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There are a variety of career options available for management majors, including:

  • Account manager
  • Branch manager
  • Customer service manager
  • Departmental manager
  • Distribution manager
  • Facilities planner
  • Industry relations specialist
  • Management analyst
  • Merchandise manager

Visit gvsu.edu/seidman for more information.

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Data-driven decision-making is occurring in a diverse array of fields, and individuals with these applied statistical skills are in high demand. Forbes now lists a Master's in Statistics as one of the most desirable master's degrees.

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A Digital Studies minor is beneficial to a wide range of professions, including careers in:

  • Business
  • Communication
  • Content creation and design
  • Data management and sustainability
  • Education
  • Health professions
  • Social media and marketing
  • Non-profit organizations and public advocacy
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Application Deadline
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Skills Employers Want
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The B.B.A. in Marketing at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Marketing Strategy
  • Social Media Marketing
  • Sales
  • Leadership
  • Customer Service
  • Time Management
  • Market Research
  • Management
  • Merchandising

Source: EMSI, 2020

 

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The B.B.A. in Management at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Selling Techniques
  • Forecasting
  • Strategic Planning
  • Business Development
  • Customer Relations Management
  • Sales Management
  • Customer Satisfaction
  • Leadership
  • Communications

Source: EMSI, 2020

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The M.S. in Applied Statistics at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings in the statistics field.

  • Statistics
  • SAS (Software)
  • Statistical Methods
  • Biostatistics
  • Data Management
  • R (Programming Language)
  • Algorithms
  • Data Quality

Source: EMSI, 2022

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